Comcast engaged in merger talks with Paramount Global in 2021 and offered to put Paramount president and CEO Bob Bakish in charge of the combined companies. In 2022, Comcast explored a merger of NBCU with the gaming company Electronic Arts that would have put EA CEO Andrew Wilson in charge.

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source https://www.reddit.com/r/movies/comments/12zjyri/comcast_engaged_in_merger_talks_with_paramount/