Why wasn't Colour out of Space (2019) shot in B&W?

I've been thinking about this since the film first came out. The colour in question is supposed to be a colour that's inconceivable by man yet when you watch the film it's.... Purple?

If the entire film was shot in B&W, it would add so much more mystery to the film as not even the audience would know what this colour looks like; leaving it all up to imagination. But of course, it's impossible to imagine a colour you've never seen.

I really think they missed an amazing opportunity with this one.

submitted by /u/CoochieFart187
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source https://www.reddit.com/r/movies/comments/vm5qft/why_wasnt_colour_out_of_space_2019_shot_in_bw/

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