AMC Theaters Will No Longer Play Universal Movies After ‘Trolls World Tour’s’ On-Demand Success Of 100 Million Dollars

http://geekdommovies.com/amc-theaters-will-no-longer-play-universal-movies-after-trolls-world-tours-on-demand-success-of-100-million-dollars/

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AMC Theatres will no longer play Universal films effective immediately after “unacceptable” comments were made from NBCUniversal CEO Jeff Shell on its decision to bypass a traditional theatrical release for Trolls World Tour and make it a digital exclusive, according to The Hollywood Reporter.

In a new interview with the Wall Street Journal, Jeff Shell noted that Trolls World Tour succeeded their expectations, pulling in nearly $100 million in revenue through digital sales alone and more than five million copies sold.

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